Case Study: Backstage Networks boosts organic traffic with Bop Design’s B2B website redesign

Backstage Networks boosts organic search users 318% with Bop Design

Backstage Networks, a provider of managed IT and data networking for live events, approached Bop Design for a comprehensive B2B website redesign. Their existing site, also originally designed by Bop, no longer aligned with their new focus on attracting high-end corporate clients, as its visual style and language were still geared towards their previous festival market.

Bop Design created a high-end, professional B2B web design with a sleek, tech-focused aesthetic, streamlined navigation, and reworked content strategy to highlight the company's expertise. The results were significant, with sessions increasing by 47% and users by nearly 68%. Most notably, organic search sessions surged by 212.53% and organic search users by 318.45%, greatly enhancing online visibility and positioning Backstage Networks for continued growth.

Backstage Networks