Case Study: Axim boosts qualified consultation requests with Bop Design's content marketing and CRO

Axim boosts organic search 41.94% with Bop Design

Axim, an outsourced accounts receivable management firm, faced the challenge of generating new leads and communicating with prospects digitally. They engaged vendor Bop Design to create a content marketing strategy to target owners and CFOs in the apparel, manufacturing, and technology industries after a successful prior website project.

Bop Design implemented an ongoing strategy that included thought leadership generation, SEO, email marketing, and conversion rate optimization. The results were significant, with the client receiving an average of five qualified consultation requests per month. The strategy also led to substantial increases in web traffic, including a 231.82% rise in new users and a 227.14% increase in sessions.

Axim