Case Study: AddUp boosts user engagement and organic traffic with Bop Design

AddUp boosts organic search sessions by 61% with Bop Design

AddUp, a global manufacturer of metal additive (3D printing) machines, sought a full custom website redesign from Bop Design. Their challenge was an outdated, clunky website that was difficult to maintain, had poor SEO, and provided a subpar user experience for their multilingual, tech-focused audience of OEMs and contract manufacturers.

Bop Design addressed this by creating a sleek, dark-themed website with improved navigation, a robust resource library, and multilingual support. The solution included comprehensive copywriting, web development, and SEO implementation. The results were substantial, with new users increasing by 58.7%, organic search sessions up 61%, and direct search sessions increasing by 105%. The new site effectively became a lead generation tool, leading to an ongoing SEO engagement with Bop Design.

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