Case Study: Accurate achieves a unified global B2B web presence with Bop Design

Accurate boosts organic search sessions 14.4% with Bop Design

Accurate, a global provider of employment background checks, faced the challenge of unifying three separate B2B websites after acquiring businesses in Australia and the UK. Their goal was to create a single, sophisticated digital presence with a more global look and feel. They partnered with Bop Design for a website design and development solution to streamline their brand.

Bop Design redesigned the website with a refined color palette and restructured content for a seamless user journey. They implemented a WordPress Multisite to handle regional versions and a redirect strategy to preserve traffic. The results, measured just 60 days after launch, included a 14.4% increase in organic search sessions and a 4.2% increase in engagement rate, demonstrating the solution's success.

Accurate