Case Study: Stio achieves 71.9% revenue growth with Booyah's Data Driven Attribution and Auction-Time Bidding

Stio boosts revenue 71.9% with Booyah

Stio, a growing outdoor apparel brand, faced the challenge of driving increased sales volume while maintaining strong return on ad spend (ROAS) during the unique Holiday season. They needed to achieve new levels of scale on search and shopping campaigns without sacrificing performance.

Booyah addressed this by leveraging Google's Search Ads 360, implementing Auction-Time Bidding and transitioning Stio to Data Driven Attribution. This solution enabled dynamic, real-time optimization of campaigns. As a result, Stio observed a 71.9% increase in overall revenue during Black Friday and Cyber Monday. Their shopping campaign revenue specifically grew by 112% with an 11.5% improvement in ROAS.

Stio