Case Study: Ria Money Transfer cuts CPA by 23% with Booyah

Ria Money Transfer cuts CPA by 23% with Booyah

Ria Money Transfer, a global money transfer service, faced a significant challenge when Meta's enforcement of the Special Ads Category for financial services removed detailed targeting options. This change disrupted their acquisition strategy on a top-performing channel and threatened to increase their cost-per-acquisition (CPA). The company partnered with the vendor Booyah to maintain its historical campaign performance despite these new restrictions.

Booyah implemented a new strategy for Ria, shifting from interest-based targeting to broad targeting paired with strong, relevant creative. This approach leveraged Meta's algorithm to find high-intent users. As a result, Booyah helped Ria decrease its CPA in the United States by 23% and nearly double its reach within just five months, preserving the platform's efficiency as a key acquisition channel.

Ria Money Transfer