Case Study: Milani Cosmetics boosts lower-funnel conversions with YouTube Video Action by Booyah Advertising

Milani Cosmetics drives 363% more product keyword searches with Booyah

Milani Cosmetics sought to promote new additions to its Gilded Eyeshadow Palette collection and needed to drive product consideration and increase on-site purchases. To meet this challenge, they partnered with Booyah Advertising.

Booyah implemented a two-week YouTube Video Action campaign. This strategy successfully drove lower-funnel conversions, achieving a 363% lift in product keyword searches and a 95% lift in branded searches. The campaign also resulted in a 2.7% lift in product consideration and a 2.2% lift in brand awareness, demonstrating YouTube's effectiveness for driving purchases.

Milani Cosmetics