Case Study: a major credit card issuer achieves 73% more conversions with Booyah and Kantar Paid Search Intelligence

Major Credit Card Issuer grows conversions 73% with Booyah

Booyah, working on behalf of a major credit card issuer, faced the challenge of navigating a highly competitive paid search landscape. Their client was eager for more data to understand competitor strategies, including which keywords were being bid on and what ad copy was being used. The team's insights were limited by the native data available in search engines, preventing a proactive and comprehensive competitive analysis.

To solve this, Booyah implemented Kantar's paid search intelligence tools. This solution provided accurate competitive data, revealing new keyword opportunities, competitor ad creative, and budget flighting patterns. By leveraging these insights for testing and strategy, Booyah grew the client's conversion volume by 73% and reduced acquisition costs by 17%, achieving the highest conversion volume in the program's decade-long history.