Case Study: Jake’s Nut Roasters drives 74% of Amazon sales with Booyah’s marketplace strategy

Jake’s Nut Roasters drives 74% of Amazon sales from ads with Booyah

Jake’s Nut Roasters, a natural roasted almond company, faced a challenge after its initial Amazon support dwindled, leaving the brand in need of a new partner to navigate the complex marketplace. The company chose to partner with Booyah and its Marketplace Services team to nurture its Amazon strategy to its fullest potential.

The Booyah team implemented a comprehensive solution, optimizing product pages with SEO-rich content and creating new product offerings to appeal to a wider audience. They then launched targeted Sponsored Ad campaigns. This strategy drove remarkable results, with 74% of Jake’s total Amazon sales coming from ads and 88% of all ad orders coming from new, non-brand traffic. Booyah's work established a growth flywheel, increasing customer lifetime value and organic search rankings for the brand.

Jake’s Nut Roasters