Case Study: Howler Brothers achieves growth across the funnel with Booyah's full-funnel media strategy

Howler Brothers boosts ROAS by 52% with Booyah

Howler Brothers, an apparel brand focused on adventure, needed to prove that its upper-funnel brand awareness efforts could translate into measurable business outcomes. The company partnered with Booyah to make the case for this type of spend and connect it to bottom-line results.

Booyah implemented a full-funnel media strategy using Meta, YouTube, CTV, and Audio over a two-month period. This approach delivered significant lifts in brand awareness, site traffic, and ad recall. The results also included a 52% year-over-year improvement in ROAS and a 31% improvement in CPA, proving that upper-funnel investment drives sustainable growth.

Howler Brothers