Case Study: Dice.com achieves 46% more paid search registrations with Booyah and Search Ads 360

Dice.com boosts Paid Search registrations by 46% with Booyah

Dice.com, a leading database for technology professionals, sought to increase candidate registrations and resume uploads while maintaining or improving budget efficiency. Their agency, Booyah, used Search Ads 360 to address the challenge of leveraging non-brand keywords to drive new subscriptions.

Booyah implemented a strategy using Search Ads 360 with auction-time bidding. This approach allowed them to efficiently scale their non-brand search campaigns. The solution drove a 46% increase in paid search registrations and reduced the cost per registration (CPR) by 21% for Dice.com.

Dice.com