Case Study: Dermalogica boosts branded keyword searches with Booyah's YouTube Video Action campaign

Dermalogica drives 59.1% lift in branded keyword searches with Booyah

Dermalogica, a professional-grade skincare company, sought to promote the launch of its Phyto Nature Firming Serum and measure lifts in product consideration, ad recall, and purchase intent. Their agency, Booyah, was tasked with achieving these goals.

Booyah implemented a YouTube Video Action campaign targeting females interested in anti-aging products and the Dermalogica brand. The campaign successfully drove a 59.1% lift in branded keyword searches, indicating a significant boost in product consideration. While the campaign delivered over 1.2 million views with a high view rate and low cost-per-view, Booyah noted that ad recall and purchase intent lifts fell below benchmarks, a result largely attributed to the advertising creative.

Dermalogica