Case Study: Charlie’s Soap achieves 3X revenue growth and 138% market share increase with Booyah Advertising on Instacart

Charlie’s Soap grows revenue 3X and market share 138% with Booyah

Charlie’s Soap, a natural cleaning products brand, faced a crowded retail landscape and needed to better bridge its strong online presence with its brick-and-mortar sales. To drive measurable growth in physical stores, they partnered with vendor Booyah Advertising to leverage Instacart's advertising platform.

Booyah implemented a comprehensive Instacart advertising strategy, updating existing campaigns and creating new ones that utilized all available ad types and targeted audiences. This solution drove a 138% increase in market share and a 3x revenue growth for Charlie’s Soap, with 65% of purchases coming from new customers. The results highlight how Booyah's approach significantly boosted both the brand's online and offline sales.

Charlie’s Soap