Case Study: Stio increases revenue by 71.9% with Booyah Advertising and Google Marketing Platform

Stio boosts revenue 71.9% with Booyah Advertising

Stio, an outdoor apparel brand, faced the challenge of driving increased sales volume and achieving new levels of scale during the Holiday season while maintaining strong return on ad spend (ROAS) performance. To meet this goal, their agency, Booyah Advertising, partnered with them to leverage Google's tools, including Search Ads 360 and Google Ads.

Booyah Advertising implemented a solution using Search Ads 360's Auction-Time Bidding and completed a transition to Data Driven Attribution. This enhanced real-time optimization and decision-making for Stio's campaigns. As a result, Stio observed a 71.9% increase in revenue during Black Friday and Cyber Monday. Furthermore, their shopping campaigns grew revenue by 112% and improved ROAS by 11.5%. Booyah Advertising successfully enabled Stio to efficiently drive revenue at scale.

Stio