Case Study: Dice.com achieves 46% more Paid Search registrations with Booyah Advertising

Dice.com boosts Paid Search registrations by 46% with Booyah Advertising

Dice.com, a career website for technology professionals, sought to increase the number of candidate registrations on their platform. They partnered with Booyah Advertising to enhance their paid search campaign performance.

Booyah Advertising implemented SA360 auction-time bidding to leverage contextual signals for optimization. This strategy successfully drove a 46% increase in paid search registrations for Dice.com, demonstrating the effectiveness of the new approach for their non-brand campaigns.

Dice.com