Case Study: Dice.com boosts paid search registrations with Booyah Advertising and Search Ads 360

Dice.com boosts Paid Search registrations 46% with Booyah Advertising

Dice.com, a leading database for technology professionals, sought to increase candidate registrations and resume uploads while maintaining budget efficiency. Their challenge was to leverage non-brand keywords to drive new subscriptions. They partnered with their agency, Booyah Advertising, which utilized Search Ads 360 to address this goal.

Booyah Advertising implemented a strategy using Search Ads 360 with Data Driven Attribution and auction-time bidding. This approach used non-brand campaigns to attract new visitors and brand campaigns to convert them, all managed efficiently at scale. As a result, Booyah helped Dice.com increase Paid Search registrations by 46% and improve their cost per registration by 21% within a 30-day period.

Dice.com