Case Study: Dermalogica achieves 59.1% lift in branded keyword searches with Booyah Advertising’s YouTube Video Action campaign

Dermalogica boosts branded searches 59.1% with Booyah Advertising

Dermalogica, a professional skincare company, partnered with Booyah Advertising to promote the launch of its Phyto Nature Firming Serum. The challenge was to increase product consideration, ad recall, and purchase intent for this new product launch.

Booyah Advertising implemented a YouTube Video Action campaign targeting females interested in anti-aging products. The solution successfully generated 1.2 million views and, most notably, drove a 59.1% lift in searches for Dermalogica's brand keywords, indicating a significant boost in product consideration. While the campaign did not meet benchmarks for ad recall and purchase intent, Booyah Advertising identified key learnings for future creative to improve those metrics.

Dermalogica