Case Study: Back To Nature boosts post-rebrand awareness and consideration with Booyah Advertising

Back To Nature boosts YouTube search lift 34% with Booyah Advertising

Back to Nature, a legacy brand in the natural foods sector, embarked on a full-scale rebrand in 2025. Their challenge was to rebuild awareness and drive product consideration among both loyal and new customers following this major identity change. They partnered with Booyah Advertising to act as a strategic growth partner for this critical post-rebrand phase.

Booyah Advertising implemented a data-driven, cross-channel strategy. Their solution included consumer research, a comprehensive creative testing roadmap, and full-funnel campaigns across Google, retail media, and streaming video. The results were significant, including a 34% lift in YouTube searches, a 2.7% increase in brand intent via CTV, and a 45% new-to-brand purchase rate on Instacart. Booyah's efforts successfully drove post-rebrand growth and momentum for the customer.

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