Case Study: Decathlon achieves greater customer engagement and 15,000+ new members with Booxi

Decathlon - Customer Case Study

Decathlon, a world leader in sporting goods, sought to penetrate the Canadian market by launching a new service-based marketplace for sports activities. Their challenge was to build this digital platform to connect local coaches with customers, aiming to acquire new customers and build loyalty beyond their retail offerings. They partnered with the vendor Booxi and utilized its SaaS appointment scheduling solution to power this initiative.

Booxi provided a flexible SaaS solution with an accessible API, which allowed Decathlon to quickly deploy and build custom interfaces for its marketplace. This solution enabled the efficient planning and management of activities held in stores, local facilities, and online. The results for Decathlon were significant, including a 3-4x bigger basket size following an appointment, a 4-5% conversion rate, and the creation of over 15,000 new members. Booxi's platform was instrumental in helping Decathlon optimize operations and improve the overall customer experience.

Decathlon

Boris Stoyanov-Brignoli

Head of Technologies