Case Study: Great Western Railway achieves 240%+ platform engagement with Boostworks

Festive Campaign Drives Record Engagement at Great Western Railway

Great Western Railway (GWR), one of the UK's largest train companies, wanted to create a special festive campaign to thank its employees. The company partnered with Boostworks, utilizing its GWR Rewards platform, to find an engaging way to show appreciation to its workforce during the Christmas season.

Boostworks implemented a festive campaign featuring a daily prize draw in the run-up to Christmas. The campaign included a themed website update, promotional emails, and communication from leadership, all designed to drive employees to log into the platform. This solution was highly successful, leading to a 244% increase in platform logins and a 137% rise in colleague thank-you messages sent through the social wall. The campaign's impact extended beyond the holidays, with engagement levels remaining higher than average in the following months.

Great Western Railway

James Hickling

Project Manager