Case Study: Iterable achieves 25% increase in forecast accuracy with BoostUp

Iterable Transforms Its Forecasting Process And Improves Accuracy By 25% With BoostUp

Iterable, a cross‑channel marketing platform, was hampered by manual, spreadsheet-based forecasting that relied on exported Salesforce data and seller-reported inputs, leaving leadership with little visibility into pipeline health, quarter pacing, or deal complexity. To address this, Iterable adopted BoostUp’s connected Revenue Intelligence and automated forecasting solution.

BoostUp automated sales activity collection, assembled real-time forecasts, and added AI risk scoring and deep deal insights so teams from the CFO to front-line managers could see deal health and momentum. As a result, BoostUp helped Iterable increase forecast accuracy by 25%, save about 20 hours per week on forecast assembly, and deliver actionable insights for better sales coaching and pipeline transparency.

Iterable

Dan Brayton

Director of Operations