Case Study: BJ Flexpartners boosts candidate responses with Booston’s automated social media campaigns

BJ Flexpartners boosts candidate responses by 350% with Booston

BJ Flexpartners, a supplier of flexible labor, faced a challenge in the tight labor market of efficiently connecting with potential candidates through social media. The process was complex and time-consuming, requiring alignment between recruiters who understood staffing needs and marketers who handled campaign execution. To address this, they partnered with vendor Booston to automate their social media campaigns.

Booston implemented a solution that automated the creation and publishing of highly targeted social ads by integrating with the company's Carerix ATS. This saved significant time, allowing recruiters to take the lead in fine-tuning campaigns. The results were substantial, including a 350% increase in responses and an average cost per candidate of approximately €1.50. Booston's automation made the social media campaign far more successful and efficient.

BJ Flexpartners