Case Study: SmugMug achieves faster, data-driven decision-making with BoostKPI

How SmugMug leverages BoostKPI for actionable insights, accelerated decision-making, and improved productivity

SmugMug, an image sharing and hosting service, faced significant challenges in understanding its subscription funnel, improving user retention, and reconciling financial discrepancies. These issues made it difficult to optimize conversions and required the team to spend hours manually querying data. To address this, the customer turned to BoostKPI for its advanced analytics.

By connecting their Amazon Redshift data warehouse to BoostKPI, SmugMug gained granular, proactive insights into their key metrics. The solution from BoostKPI provided automated alerts and root cause analysis, which uncovered issues like erroneous marketing spend and saved the team tens of hours every week. This enabled SmugMug to accelerate decision-making, improve productivity, and ultimately provide better products for its customers.

SmugMug

Jill Choi

Director of Product Management