Case Study: Cover detects funnel anomalies faster with BoostKPI

How Cover uses BoostKPI to quickly detect anomalies and opportunities in their subscription funnel

Cover, an innovative insurance platform, needed to manage and monitor its complex subscription funnel, which involved over 400,000 unique event combinations. The data team struggled with the time-consuming task of manually tracking user journeys, detecting performance anomalies in ad campaigns, and identifying the root causes behind significant KPI fluctuations.

BoostKPI implemented its machine learning-powered platform to automatically track KPIs and provide alerts for statistically significant changes without requiring any code. The solution immediately alerted Cover's team to a critical drop in conversion rates, enabling them to quickly identify the root cause, a process that would have otherwise taken many hours. BoostKPI provided timely, ML-guided alerts, freeing the data team from constant dashboard monitoring and allowing them to focus on solving bigger challenges.

Cover

Morgan Bugbee

R&D and Analytics