Case Study: Aequus Optimizes Publisher Revenue Monitoring with BoostKPI

Aequus - Customer Case Study

The customer, Aequus, a next-generation hybrid bidding and mediation platform for publishers, faced the challenge of helping its clients optimize their ad monetization stacks. For publishers, manually analyzing tens of thousands of combinations of data across app, platform, country, and ad format to identify revenue opportunities was an immense and time-consuming task. Aequus needed a solution to automatically surface critical insights and alerts from their granular data to prevent significant revenue loss. They turned to vendor BoostKPI for a solution.

BoostKPI integrated with Aequus's robust API to create a self-serve platform for building derived KPIs and automated alerts. The solution provided publishers with alerts for significant changes in revenue and fill rates, comparing performance to historical benchmarks. According to a company co-founder, BoostKPI became indispensable, automating the analysis and saving monetization managers hours of manual work, thereby making their lives easier and ensuring no money was left on the table.

Aequus

Dilpesh Parmar

Co-founder