Case Study: Explorer achieves a modern luxury rebrand and scalable global website with BOOST

Explorer reimagines a 40-year safari brand with BOOST

Explorer, a family-run luxury safari company formerly known as Wildlife Explorer, faced the challenge of a digital presence that no longer reflected its 40-year heritage or its ambitions for global expansion. Their outdated website and name limited their appeal to modern travellers and new destinations. They partnered with BOOST for a comprehensive solution including brand strategy, UX design, and Webflow development to achieve a complete transformation.

BOOST delivered a sophisticated rebrand and a new Webflow website, refining the company's identity with a new logo, typography, and colour palette. They developed a new brand narrative and implemented a solid SEO strategy. The solution successfully repositioned Explorer as a modern luxury travel brand, providing them with a cohesive and scalable digital presence ready for future growth into new regions.

Explorer