Case Study: Ministry of Social Development helps seniors find savings anywhere, anytime with Boost’s SuperGold digital platform

Ministry of Social Development launches SuperGold digital with Boost and reaches 120,000 app downloads

The Ministry of Social Development needed to create a new digital platform for its SuperGold Card program within a tight five-month deadline to launch on the International Day of Older Persons. The challenge was to develop accessible mobile apps for both Apple and Android, a new web application, and a supporting API that could withstand a high-profile public launch. They partnered with vendor Boost, adopting an Agile approach to focus on a Minimum Viable Product.

Boost implemented the solution by first conducting a co-design workshop to align all stakeholders on a clear vision. The resulting integrated platform made it easy for seniors to find nearby and nationwide deals via search, a map, and filters. The results far exceeded expectations, with Boost's solution achieving over 120,000 app downloads and 400,000 website visits, more than doubling initial targets and significantly increasing the number of seniors accessing savings.

Ministry of Social Development