Case Study: Mayfield Senior School grows GivingTuesday donations 6.5x with Boost My School

Mayfield Senior School grows #GivingTuesday donations 6.5x with Boost My School

Mayfield Senior School, an all-girls Catholic school in Pasadena, CA, faced the challenge of reinvigorating its annual #GivingTuesday campaign after years of focusing exclusively on alumnae. The school's goal was to increase participation and cultivate a more broadly engaged community for future fundraising. They partnered with Boost My School to help implement this new strategy.

Boost My School provided a giving platform that enabled Mayfield to tailor its outreach and payment options. The solution involved expanding the campaign to include current and past parents and grandparents for the first time, supported by a $50,000 matching gift and targeted social media engagement. This approach led to an incredible 6.5x increase in donations over the previous year, raising $173k. Boost My School's platform also facilitated a seamless donor experience, with 30% of mobile gifts coming through digital payment methods like Apple Pay, Google Pay, or Venmo.

Mayfield Senior School