Case Study: Phalanx simplifies commercial real-estate vetting with Boost Labs

Phalanx builds a commercial real-estate platform in 6 weeks with Boost Labs

Boost Labs partnered with Phalanx, a nation-wide commercial real-estate brand, to simplify the complex commercial property vetting process. The challenge was to create a platform that made diverse factors like competition, talent, and traffic data easy to access and understand for brokers, investors, and business owners, helping them identify valuable opportunities in a post-pandemic market.

The solution designed by Boost Labs involved in-depth user research, the creation of four distinct user personas, and the development of interactive prototypes featuring robust data visualization and reporting tools. The outcome was an intuitive application that provided a cohesive experience, enabling users to generate customized reports for various commercial real-estate markets and properties, ultimately delivering a massively beneficial partnership for the client.

Phalanx