Case Study: East Coast Camera scales beyond rentals with Booqable

Scaling Beyond Your Original Scope with East Coast Camera

East Coast Camera, a camera rental business in Queensland, Australia, faced a monumental challenge managing its growing inventory of over 250 products and the complex, time-consuming processes of handling bookings, orders, and payments. This administrative burden was overwhelming for founder Morgan Babington and hindered further growth. To solve this, they turned to the rental software vendor Booqable.

By implementing Booqable, East Coast Camera streamlined its back-end operations, integrating inventory management and online booking into a single system. This solution from Booqable saved the company valuable time, which enabled them to scale beyond rentals and successfully launch a retail sales division in September 2020. The vendor's software was credited as integral to achieving this growth, allowing the business to manage both its new Shopify e-commerce store and its rental operations efficiently from one platform.