Case Study: Rents4baby grows from one city to 15 states with Booqable

Growing from One City to 15 States with Rents4baby and Booqable

Rents4baby, a baby gear rental business founded in Sacramento in 2017, started after Taylor Horn saw a gap in the market while looking for affordable baby products for his own growing family. In the early days, the company relied on a basic website and phone bookings, which created long wait times and made it difficult for customers to reserve items conveniently.

To streamline operations and support growth, Rents4baby implemented Booqable for online bookings, inventory management, reports, CRM, and a WordPress plugin. With Booqable, customers could browse, book, and pay online, helping Rents4baby expand from one city to 15 states and grow rentals by over 500% while serving more families across the U.S.