Case Study: Game Rant achieves 4x more signups with Boomtrain

How Game Rant Increased Signups 4x With Boomtrain's Advanced Lightbox Popups

Game Rant, a high-traffic gaming content site, wanted to grow its email list more effectively but found that generic site-wide pop-ups were not converting well. The company needed a better way to make targeted offers to visitors based on their interests and on-page behavior, and turned to Boomtrain’s Lightbox popups to help solve the challenge.

Boomtrain implemented advanced targeted lightbox offers with custom desktop and mobile designs, triggering sign-up prompts only on relevant pages and after visitors spent time engaging with content. By offering downloadable freebies like the “Fallout 4 Survival Guide,” Boomtrain helped Game Rant increase daily sign-ups from about 30 to 90–120, a 3–4x lift in subscriptions.

Game Rant

Vic Holtreman

Game Rant Chief