Case Study: World Oil achieves time savings, stronger compliance, and improved customer service with Boomi

World Oil Automates Manual Processes to Save Time, Strengthen Compliance, and Improve Customer Service

World Oil, a 80-year‑old petroleum recycler based in Los Angeles, faced a patchwork of legacy and standalone systems that forced staff into time‑consuming manual data entry and paper workflows while complicating regulatory compliance and customer service. As the company moved to modern cloud apps like NetSuite and HubSpot, it needed a scalable integration and automation strategy to break down silos, speed operations, and improve data quality.

Partnering with Boomi and implementation partner OSI Digital, World Oil deployed Boomi integrations and Boomi Flow to build a customer self‑service portal, automate product delivery and billing workflows (connecting Azure, NetSuite, and PFT‑Alexander), and feed real‑time data into Snowflake and Tableau. The result: eliminated hours of manual work each month, a single source of data truth, faster analytics and reporting, improved customer transparency and regulatory support, and measurable ROI and scalability for future business needs.

World Oil

Dan Dauer

Vice President of Technical Operations