Case Study: The Wine Collective achieves 5X faster integration development and streamlined eCommerce with Boomi

The Wine Collective Pairs Boomi and NetSuite to Delight Customers and Streamline eCommerce

The Wine Collective, formed by a 2017 merger and serving 400,000 customers across Australia, needed to modernize fragile, custom-coded integrations between NetSuite, Shopify and its shipping systems. Slow, error-prone development left inventory out of sync across two branded sites, created manual warehousing and shipping work, and delayed new features that would improve customer experience.

By deploying Boomi in mid‑2018, The Wine Collective replaced brittle point-to-point code with prebuilt connectors and faster, reusable integrations—cutting development time by 5X and reducing integration work to a single part‑time, Boomi‑certified developer. The result: automated order, inventory and shipping flows with near‑real‑time status updates, far fewer out‑of‑stock incidents, faster fulfillment, reduced manual effort, and new agility to pursue personalization, drop‑shipping and additional shipping partners.

The Wine Collective

Iris Tan

Integrations Architect