Case Study: Munro Footwear Group accelerates eCommerce and digital transformation with Boomi

Munro Footwear Group Accelerates eCommerce and Transformation Roadmap With Boomi

Munro Footwear Group (MFG), Australia’s largest privately owned footwear retailer with brands like Midas and Diana Ferrari, needed to accelerate its digital transformation when COVID‑19 forced store closures. After eight acquisitions the company was left with fragmented systems and data, and—combined with footwear’s high return rates—MFG required a flexible, fast way to connect systems and deliver better online experiences.

MFG chose Boomi’s low‑code, cloud‑native iPaaS to integrate its retail app, ERP and ordering systems, bridging core systems in under a month and supporting 200+ integrations. The platform delivered real‑time data visibility, faster service launches, ship‑from‑store pilots across 26 stores, improved resilience during supply‑chain disruptions, and measurable online revenue growth with plans to roll the service out across its network.

Munro Footwear Group

Keng Ng

Chief Technology Officer