Case Study: The White Company achieves faster integrations and business agility with Boomi

Low-Code Integration Helps British Retailer Stay a Step Ahead in Ever-Changing Industry

The White Company, a British retailer of clothing and home furnishings, shifted from mail-order to an omnichannel model—including nearly 50 stores—and adopted a cloud-first IT strategy. As cloud applications proliferated alongside legacy on‑prem systems and undocumented point-to-point integrations, the company faced growing integration complexity that threatened speed to market and customer service.

To solve this, The White Company deployed Boomi’s low-code, native‑cloud integration platform to connect front‑ and back‑office systems (including SAP Hybris, Microsoft Dynamics, Manhattan Scale and Maple Lake) and initially built about 20 integrations. The platform cut integration development from months to weeks, increased agility to respond to business demands, provided flexible, scalable connections across apps and data, and positioned the business for continued innovation.

The White Company

Ian Wilson

Head of IT Architecture