Case Study: LinkedIn achieves streamlined lead-to-cash and improved sales opportunity identification with Dell Boomi

LinkedIn - Customer Case Study

LinkedIn, founded in 2003, is the world’s largest professional network with more than 238 million members and diversified revenue from Talent Solutions, Marketing Solutions, and Premium Subscriptions. To scale operations, LinkedIn needed to automate critical integration challenges—specifically the lead-to-cash flow and a “Crystal Ball” process that pulls multiple, disparate data sources into Salesforce to surface high‑probability sales opportunities.

LinkedIn deployed Dell Boomi AtomSphere iPaaS to integrate Salesforce Sales Cloud with Oracle eBusiness Suite and to consolidate various data sources into Salesforce. The result was automated, streamlined processes that improve sales visibility and opportunity identification—so effective that LinkedIn’s Head of Global Sales and Operations Systems likened Boomi’s impact on integration to Salesforce’s impact on CRM.

LinkedIn

Andres Bang

Head of Global Sales and Operations Systems