Case Study: JWH Group achieves secure, real‑time CRM‑to‑Marketo integration and 50% faster development with Boomi

JWH Group Sets Foundation for Growth With Boomi Integration

JWH Group, a leading residential home developer in Perth, Western Australia, needed to connect SugarCRM and Marketo to improve sales and marketing effectiveness. The company faced a unique challenge: four of its eight brands compete with one another, so lead and quote data had to be strictly segregated—something the native APIs for Marketo and SugarCRM could not enforce.

JWH deployed Dell Boomi to provide near‑real‑time integration between SugarCRM and Marketo while enforcing data segregation and giving executives a consolidated group view. The solution cut integration development time by about 50%, required little ongoing IT maintenance, delivered richer sales and marketing insights, and now serves as a central component of JWH’s IT modernization roadmap.

JWH Group

Pep Oliveri

Chief Technology Officer