Case Study: Havas achieves higher ad performance and real-time campaign optimization with Boomi

Havas Improves Advertising Performance With Integrated Big Data

Havas, a global communications group, needed to prove and improve the effectiveness of its clients’ advertising campaigns but faced analysis gaps: campaign and CRM data lived in dozens of internal and client systems, making it hard to identify the parameters that drove consumer actions or to measure customer lifetime value. Business users depended on technical teams for data access, preventing timely insights and limiting the ability to optimize in‑flight campaigns.

By adopting Boomi Data Catalog and Preparation on its Hadoop platform, Havas integrated disparate data sources and gave business teams a self‑service interface that hides underlying complexity and enables rapid combining and exploration of data with visualization tools. The result is a holistic view of campaign influencers, faster optimization of creative and media placement (even mid‑campaign), improved response rates, and greater agility that differentiates Havas as a service organization.

Havas

Sylvain Le Borgne

Executive Vice President, Global Head of Technology