Case Study: HappyOrNot achieves a seven-day faster month-end close and global scalability with Boomi

HappyOrNot Scales Its Fast-Growing Global Business, Speeds Financial Closing by Seven Days

HappyOrNot, the Finland-based maker of “smiley face” customer feedback terminals used by 4,000+ organizations across 135 countries (1.5 billion feedbacks to date), outgrew its early spreadsheet-driven processes as it moved to cloud apps like Oracle NetSuite and Salesforce. Manual invoicing, collections, reporting, and reconciliations created data errors, slowed finance and operations, and prevented a unified, scalable view of customers and business performance.

HappyOrNot self-implemented the Boomi AtomSphere platform in four weeks to integrate NetSuite, Salesforce, Microsoft 365, logistics partners, and its data warehouse, automating the lead-to-order-to-cash cycle and other processes. The integration improved data quality and customer experience, sped invoicing and collections, freed dozens of manual work hours for value-added work, and accelerated the monthly financial close by seven business days while providing a scalable 360-degree view of the business.

HappyOrNot

Esa Vasara

Director of Business Services