Case Study: Green Rabbit achieves 60% revenue growth and scales to 120,000 transactions a day with Boomi

Green Rabbit Hops on Fresh Grocery Market Opportunity, Grows Revenue 60 Percent

Green Rabbit, the fresh-grocery arm spun out of Candy.com, leveraged a decade of cold-chain distribution experience to expand into rapid delivery of produce, dairy and other perishables. As orders and retailer partnerships surged, the company faced the challenge of scaling its cloud ERP and EDI processes—replacing outsourced services and time-consuming manual order and invoice processing—to support fast fulfilment and continued growth.

By standardizing on Boomi with NetSuite and implementing parallel processing, Green Rabbit now runs 40 EDI integrations, handles up to 120,000 transactions a day, and can onboard partners in as little as 36 hours. The automation eliminated roughly 400–500 hours of manual work per month, cut order creation time from 45 seconds to under two seconds, and helped drive 60% revenue growth year over year while accelerating fulfillment.

Green Rabbit

Gary Cifatte

Chief Technology Officer