Case Study: Green Rabbit achieves 120,000 daily transactions and saves 500 work hours/month with Boomi

Green Rabbit Creates Foundation for Growth With NetSuite and Boomi

Green Rabbit, the parent company of Candy.com, expanded from online candy retail into a fast-growing fresh-grocery distributor with 10 U.S. distribution centers and temperature-sensitive logistics. Rapid sales growth exposed costly, manual order-entry processes and third-party EDI limitations, creating a need for a scalable, food‑safe IT foundation that could handle much higher transaction volumes.

Green Rabbit implemented NetSuite and Boomi B2B/EDI Management for native integration, parallel processing, and automated order handling. The platform now processes about 120,000 trading‑partner transactions a day, cut order-creation time from 45 seconds to under two seconds, saved roughly 400–500 labor hours per month, and helped drive 50–70% annual revenue growth while supporting 5,000 items from 150 manufacturers and service to major retailers.

Green Rabbit

Gary Cifatte

Chief Technology Officer