Case Study: Freedom achieves omnichannel ecommerce growth and personalized customer experience with Boomi

Freedom Powers Company and Customer Experience Transformation With Boomi

Freedom is a leading furniture and homewares retailer with 58 stores across Australia and New Zealand, a fast-growing ecommerce business, and annual revenue north of $350M. Facing data silos, bespoke legacy apps, and misaligned IT, Freedom’s online catalog and order visibility were poor, fulfillment was slow and manual, and the company risked losing its leadership as customer expectations shifted digital.

Freedom implemented Boomi’s low-code, cloud-native AtomSphere iPaaS to integrate dozens of critical systems—including SAP Commerce Cloud, Fluent OMS, Shippit, and Triquestra POS—building 170+ integrations to consolidate operational, customer, and transactional data in real time. The result is a single view of the business that drives better decisions, streamlines fulfillment, enables personalized customer journeys from purchase to delivery, and accelerates new services and supplier sourcing.

Freedom

Pascal Kouknas

General Manager of Information Technology and Logistics Operations