Case Study: ESOMAR achieves 80% operational cost reduction and improved business agility with Boomi AtomSphere

ESOMAR enhances business agility and reduces costs by integrating its website, on-premises SQL database and NetSuite® CRM+ with Boomi AtomSphere

ESOMAR, the global association for market, social and opinion research with members in more than 130 countries, needed a faster, more reliable way to connect its public website, on‑premises SQL database and NetSuite CRM. Manual back‑end processes were creating extra workload, data discrepancies and slow development cycles, and the organization wanted the ability for in‑house staff to build integrations to reduce costs and accelerate time‑to‑value.

ESOMAR implemented Dell Boomi AtomSphere, an iPaaS with a drag‑and‑drop interface that links cloud and on‑prem systems without heavy coding. Boomi automated data capture and synchronization between the website, database and CRM, improving accuracy and customer service, enabling rapid in‑house development after training, and cutting operational costs by about 80%.

Esomar

Felix Chandra

Business Systems Senior Manager