Case Study: Diana E-commerce Corporation achieves faster, accurate global eCommerce fulfillment with Boomi

Diana Streamlines eCommerce for Leading Fashion Brands

Diana E-commerce Corporation, a Venice-based agency that builds and operates ecommerce sites for leading fashion brands, faced rapid growth—order volume up 400% and revenue up 150%—and expansion into the U.S. and Japan. The company had been managing inventory, orders, website and financial processes manually across disconnected systems, and needed reliable integrations after deploying NetSuite OneWorld to connect with Salesforce Commerce Cloud, Magento and SAP Business One; custom coding proved too slow, costly and lacked visibility.

Diana implemented Dell Boomi to orchestrate integrations—synchronizing inventory, moving orders into NetSuite, linking NetSuite with SAP for reconciliations and providing centralized monitoring—and trained two in-house developers to build flows. The result was faster, more accurate data exchange, fewer backorders and returns, quicker global fulfillment, a drop in manual IT hours from 16 to 4 per week, and integration development that’s four times faster than custom coding, enabling further initiatives like 3PL and in-store fulfillment.

Diana

Valentino Baraldo

Head of Technology