Case Study: Cooke Aquaculture achieves real-time logistics optimization and a 360° customer view with Boomi

Cooke Aquaculture Optimizes Logistics and Customer Relationships With Boomi and Snowflake

Cooke Aquaculture is a family‑owned, global seafood supplier operating in 70 countries that grew rapidly through 100+ acquisitions, leaving hundreds of disparate applications across more than 100 subsidiaries. That fragmented IT landscape prevented a 360° customer view and made it difficult to aggregate sales, trucking, GPS, labeling and other data needed to streamline customer experiences and optimize logistics.

Cooke adopted Boomi Integration and Boomi Master Data Hub alongside Snowflake to replace point‑to‑point custom code and an on‑premises data warehouse, consolidating integrations and creating “golden records.” Moving high‑volume IoT GPS and transactional data (about 10 million records/day) into Snowflake now provides real‑time analytics, reduced technical debt, improved customer ordering and cross‑sell visibility, and more efficient, lower‑carbon logistics.

Cooke Aquaculture

Scott Underwood

Senior Manager of Business Intelligence