Case Study: Australian Red Cross achieves unified personalized supporter experiences with Boomi

Australian Red Cross unifies 270,000 supporters with Boomi

The Australian Red Cross faced the challenge of integrating its diverse and complex systems across vast geographic areas to create a unified view of its donors, volunteers, and clients. This integration was crucial for its digital transformation initiative aimed at providing personalized experiences and deepening engagement with its 270,000 supporters. To overcome this, the organization turned to the Boomi Enterprise Platform.

Using Boomi's low-code, cloud-native integration platform, the Australian Red Cross connected its core on-premises and cloud-based systems in real time. This integration provided the foundation for its new MyRedCross digital experience platform, enabling personalized customer experiences and the automation of administrative tasks. As a result, Boomi helped the charity free up more resources to invest in its humanitarian services and established a standardized platform for all future digital offerings.

Australian Red Cross