Case Study: Australian Red Cross achieves a unified, personalized supporter experience with Boomi

Australian Red Cross Pursues Digital Transformation to Deliver Personalized Experiences to Its 270,000 Supporters

Australian Red Cross, one of Australia’s largest humanitarian charities serving 270,000 supporters, sought a digital transformation to unify services like emergency response, migration support and first‑aid training. The organization needed a single view of donors, volunteers, members and clients across many on‑premises and cloud systems — complicated by diverse operations in remote regions and multiple third‑party platforms — to reduce manual work, lower operating costs and deepen stakeholder engagement.

Using Boomi’s low‑code integration platform, Red Cross connected disparate systems in real time and launched the MyRedCross digital experience to orchestrate processes and automate administration. The platform gives regular givers access to donation history, tax receipts and communication preferences, supports HR automation (including onboarding), and enables personalized experiences; as a result, administrative burden has fallen, more donor funds can be directed to services, and a standardized foundation is in place for future digital initiatives.

Australian Red Cross

Veronica Frost

CIO