Case Study: Minute Media achieves scalable global reporting with Boomi

Minute Media Consolidates 60+ Data Sources for Unified Reporting Using Boomi

Minute Media, a global digital media company, needed a better way to manage growing data complexity as it expanded across sports, esports, lifestyle, and entertainment. With more than 60 disparate data sources and partner-specific reporting requirements, the company struggled with manual connector development, inconsistent logic across data flows, and limited visibility into ETL pipelines. Boomi Data Integration was used to help centralize and automate this environment.

Boomi unified Minute Media’s data ecosystem by connecting 60+ sources, orchestrating SQL-based business logic, and providing centralized visibility into data flows and errors. The result was a scalable reporting platform built on Boomi, Google BigQuery, and Looker that reduced manual maintenance, accelerated report delivery, and improved collaboration across teams in New York and London.

Minute Media

Tomer Cohen

Vice President of Business Intelligence & SEO