Case Study: Webedia achieves a unified source of truth and faster insights with Boomi

Webedia Centralizes Data Access Across Global Media Brands With Boomi Data Integration

Webedia, a French global media and technology company, needed to unify dozens of digital data sources into a single source of truth so teams across the business could access reliable insights faster. Its data team was struggling with costly connector development, complex on-premises ETL tools, and unpredictable pricing while managing sources like Google Analytics, Facebook, and Salesforce.

Boomi implemented Boomi Data Integration as a fully managed SaaS ELT solution with prebuilt connectors, centralized pipeline management, and support for tools like DBT and Google Cloud Platform. As a result, Webedia automated daily reporting, reduced maintenance and developer overhead, and created a trusted unified data foundation that improved agility and decision-making across the organization.

Webedia

Emeric Trossat

Head of Data